Marketing Automation: Sales or Marketing Tool?
Not long ago, marketing automation was considered to be a tool that would help marketers only in their activity.
However, as the time passed and companies started measuring the results of their actions in detail, it’s been proven that an average of 79% of leads do never become paying customers.
The infographic below, created by Pardot.com, shows two different ways in which you can plan your day and get better results by automating the repetitive tasks.
As you will notice, those who used this kind of tools could see an increase in their sales by 9.3%. This really makes you wonder: Is marketing automation a sales or a marketing tool?
Embedded from Salesforce Pardot